Monday, June 30, 2008

Light on the batter

Few fish this weekend, storms every afternoon. I bought a minnow trap in hopes of cutting down in drive time to acquire the lively bite. I used bread dough for bait but after a 30 hour soak, no minnows. Guess this just wasn’t very productive fishing weekend even though it was relaxing and enjoyable.
I'm back at work printing political yard signs again. There is sure a lot of excitement this election season on the local front. We have been printing signs for offices that normally don’t purchase this form of very effective advertising. It becomes difficult to create different looks when all the copy is the same only the name changes. But that is the challenge and it opens us up to new ideas.

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What I do

The morning I was born my mother was screen printing 7 foot bus benches, so you could say I have been in the business all of my life. I began to help my father Arlie Edwards hand letter at the tender age of 5 by filling in his lettering. As time passed I began to graduate to higher forms of lettering. By the time I was in 9th grade my lettering was on par with the old pros.

Our business has evolved over the last 60 plus years from brushes and paint to the digital age of rips and vinyl. By the way we began printing on pressure sensitive vinyl in the 50's Some of the first police decals ever made were printed by my mother Rosemary. Only the brushes have changed, not the art. A computer is mearly an expensive pencil in which to express a design. In much the same way as a piano is with a song. Some can play it, some think they can.

I love my work, it is my life!



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