This is a great way to help consumers make informed decisions on which product is best for them by giving them more information in a media-rich format.
Have you ever been at a store holding three similar products, but just can’t decide which one is best for your needs? They all look the same to you, so it’s quite difficult to figure out at a glance. Now, if each of those three products had a Microsoft Tag on them, you could scan them and see more in-depth information—like a video or review site about the product—created by the advertiser or manufacturer to spotlight their content, giving you a much deeper engagement with and understanding of the item in your hands.
Have you seen a Microsoft Tag in a retail store? Did you scan it?