Friday, June 18, 2010


This is a great way to help consumers make informed decisions on which product is best for them by giving them more information in a media-rich format.


Have you ever been at a store holding three similar products, but just can’t decide which one is best for your needs? They all look the same to you, so it’s quite difficult to figure out at a glance. Now, if each of those three products had a Microsoft Tag on them, you could scan them and see more in-depth information—like a video or review site about the product—created by the advertiser or manufacturer to spotlight their content, giving you a much deeper engagement with and understanding of the item in your hands.

Have you seen a Microsoft Tag in a retail store? Did you scan it?

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What I do

The morning I was born my mother was screen printing 7 foot bus benches, so you could say I have been in the business all of my life. I began to help my father Arlie Edwards hand letter at the tender age of 5 by filling in his lettering. As time passed I began to graduate to higher forms of lettering. By the time I was in 9th grade my lettering was on par with the old pros.

Our business has evolved over the last 60 plus years from brushes and paint to the digital age of rips and vinyl. By the way we began printing on pressure sensitive vinyl in the 50's Some of the first police decals ever made were printed by my mother Rosemary. Only the brushes have changed, not the art. A computer is mearly an expensive pencil in which to express a design. In much the same way as a piano is with a song. Some can play it, some think they can.

I love my work, it is my life!